These risks are linked to : poor management of your advertising campaigns, insufficient online visibility, loss of growth opportunity, risk of financial losses and lack of support and training.

• Poor advertising campaign management: Without the expertise of a Google Partner agency, you may not properly optimize your advertising campaigns. Which can lead to low return on investment (ROI) and ineffective ad spend.
• Less visibility online: Access to Google tools strengthens the skills of Google Partners agencies as we explained above. Which can help you increase the visibility of your business online. Without them, you may struggle to reach your target audience and drive traffic to your website.
• Lost Growth Opportunities: Google Ads beta testing and new features allow these Google partners to experiment with new strategies to drive the growth of your online business. Without them, you could miss important growth opportunities.
• Risk of financial losses: Poor management of advertising campaigns can lead to excessive and ineffective advertising spending, which can harm the profitability of your online business.
• Lack of support and training: Google Partners agencies often have access to specialized support and training from Google, allowing them to deepen their expertise and get quick answers to their questions. Without them, you might struggle to resolve technical issues with your ad campaigns.

The expertise and experience of these agencies allows them to quickly identify and resolve these potential issues, which can save you wasted time and money.

Considering their ability to quickly resolve potential issues, it is therefore important to know how to recruit a Google Partners agency.

How to recruit a Google Partner agency

The choice of a Google Partner agency must be based on certain specific criteria, including those below.

• The definition of your Needs. You might define that you need an agency to manage your Google Ads advertising campaigns, optimize your ads for a better return on investment (ROI), and increase the visibility of your business online.
• Search for Google Partners agencies. Use our purpose-built platform to search for Google Partners and find certified partner agencies near you or specializing in your industry.
• Evaluating their Services: Visit each agency’s website to learn more about their services, such as advertising campaign management, ad optimization, performance monitoring, etc.
• Request for references and case studies. Ask each agency for references from previous clients and case studies of successful campaigns they have managed.
• Meeting in person or virtually. Set up meetings to discuss your needs, expectations and how the agency can help you achieve your goals. For example, you might discuss your sales goals and how the agency can support them.
• Establishing a Clear contract. Once you have chosen an agency, be sure to establish a clear contract that defines the services provided, prices, deadlines and the responsibilities of each party. For example, you could specify that the agency is responsible for the day-to-day management of your advertising campaigns.
• Collaboration and communication. Work closely with the agency to implement and manage your advertising campaigns, while maintaining regular communication to monitor progress and make adjustments as necessary.

Ensure that your agency communicates with you regularly and keeps you informed about the performance of your campaigns. Transparency is essential for an effective working relationship. For example, you could have regular meetings to review campaign performance and discuss next steps.

Latest Key Tips for Working with a Google Partner Agency

• Compliance with Best Practices : Ensure that the agency complies with Google Ads guidelines and best practices to avoid any risk of account suspension or penalty.
• Objectives and Results : Make sure the agency understands your business objectives and is working to achieve them. Establish key performance indicators (KPIs) to measure results.
• Budget Management : Closely monitor the management of your advertising budget. Make sure the agency is using your budget efficiently to achieve the best possible results.
• Knowledge Transfer : Your agency must share  its knowledge and strategies with you. You should learn from their expertise to better understand how online advertising works.
• Problem Solving : Pay attention to how the agency handles problems and challenges that may arise. They must be proactive in finding solutions.
• Data Control and Ownership : You need to make sure you have full control over your data and advertising accounts. The agency must respect your confidentiality and intellectual property.

In conclusion : working with a Google Partner agency can be a wise choice to improve the performance of your online business. Their certified expertise, access to advanced tools and resources, and commitment to continuous optimization can help you achieve your growth goals more effectively. However, it is essential to choose an agency that understands your needs, communicates effectively and respects Google Ads best practices.

By following the tips mentioned and remaining vigilant, you can get the most out of your partnership with a Google Partner agency and increase the success of your online advertising campaigns.

Do not hesitate to contact us for further information.