How to link a Google Ads account to a Google Analytics property 4

How to link a Google Ads account to a Google Analytics property 4 Google Analytics 4 is very useful for your ad campaigns. Using it, you can find out how these campaigns are generating visitors for your website, app installs etc…and through its configured events, Google Analytics 4 allows you to import audiences and conversion […]

What you need to know about Performance Max Google Ads campaigns

What you need to know about Performance Max Google Ads campaigns In an effort to help advertisers achieve their advertising goals, Google has made Performance Max campaigns available to them. Innovative campaigns using machine learning to enable them to leverage all of Google’s advertising channels. They also make it possible to obtain better results than […]

How to understand keywords on Google Ads

How to understand keywords on Google Ads To be successful with your advertising campaigns on Google Ads, you need to understand how keywords work. I explain everything to you through this article. To succeed with Google’s advertising network, it is imperative to understand how keywords work as well as the search terms used by your […]

Google Ads : what is it and why use it

Google Ads : what is it and why use it If you are a business owner or manager, then you need to promote your products or services. On the web, Google Ads is a great way to do this. I bring you the proof through this article. Like other platforms of course, Google Ads allows […]

3 essential alternatives to Google Ads

3 essential alternatives to Google Ads It is undisputed that Google Ads is a highly recommended advertising platform even if one is out of step with Google’s indisputable dominance on the web. It would be a shame to deprive yourself of the benefits of this excellent source of traffic and customer generation. Google Ads is […]