The Compelling reasons to recruit a Google Partner Agency

In today’s rapidly digitalizing world, maximizing the use of online tools like Google Ads is not to be neglected for the growth of your business. Collaborating with a Google Partners agency offers the advantage of certified expertise in the management of online advertising campaigns, guaranteeing optimal results. With their access to advanced tools and knowledge of the latest trends, these agencies can truly catalyze your success.

Discover through this article how working with a Google Partner agency can transform your online advertising strategies and propel your business to new heights.

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Certified Expertise

Google Partners agencies are certified by Google, which means they have demonstrated expertise in managing online advertising campaigns.

This demonstration is measured in the following areas: Google Ads certification, experience and account history, continuing training.

  • Google Ads Certification. Google Partner agency professionals take Google Ads certification exams to demonstrate their in-depth knowledge of the Google Ads product and their ability to effectively manage online advertising campaigns.
  • Experience and History. These agencies must also demonstrate that they have practical experience in managing Google Ads campaigns. They must provide evidence of successful campaigns they have managed for previous clients.
  • Continuing Education. Google Partners agencies are committed to ongoing training to stay up to date with the latest trends and best practices in online advertising. Which allows them to effectively optimize their clients’ advertising campaigns.
  • Proactive Campaign Management. The agencies approved by Google are known for their proactive approach to managing advertising campaigns. They regularly carry out audits, tests and adjustments to optimize the performance of their clients’ campaigns.

And that’s not all.

Access to advanced tools and resources

By working with a Google Partner agency, you have access to advanced tools and resources that are not available to the general public.

Advanced tools and resources available to Google Partners :

The tools and resources that Google partners have access to at Google include the following : Google Ads Editor, Google Analytics 4 (GA 4), Google Tag Manager,

Google Ads Editor : This tool helps manage large online advertising campaigns more efficiently, allowing you to edit multiple ads and ad groups at once.

Google Analytics 4 (GA 4) : Although available to the general public, Google Partners agencies often have deep expertise in using Google Analytics 4 to track advertising campaign performance and make informed decisions based on data.

Google Tag Manager : This is a tool for centrally managing tracking tags on your website, making it easier to collect data and optimize your advertising campaigns.

Looker Studio (formerly Google Data Studio): This Google platform allows you to create custom reports based on data from Google Analytics, Google Ads and other sources, which can help you better understand the performance of your ad campaigns.

Beta Testing and New Features: Google Partners Agencies often have access to beta features of Google Ads and other products, allowing them to experiment with new features before they are available to the general public.

This means your online business can benefit from Google’s latest innovations, which can give you a significant competitive advantage.

Google Training and Support: Marketing experts certified and approved by Google often have access to training and specialized support from Google, allowing them to deepen their expertise and get quick answers to their questions.

These tools can help you optimize your advertising campaigns, track performance more effectively, and make more informed decisions for your online business.

Continuous Optimization

A Google Partner agency is committed to continually optimizing your advertising campaigns to maximize results. They conduct regular testing, analyze data and make adjustments based on performance, which can lead to constant improvement in your online performance.

Risk reduction

Working with a Google Partners agency can also reduce risk for your online business.

What are the risks to which you could be exposed ?

The risks incurred by a company or an individual for a lack of control of Google Ads

These risks are linked to : poor management of your advertising campaigns, insufficient online visibility, loss of growth opportunity, risk of financial losses and lack of support and training.

  • Poor advertising campaign management: Without the expertise of a Google Partner agency, you may not properly optimize your advertising campaigns. Which can lead to low return on investment (ROI) and ineffective ad spend.
  • Less visibility online: Access to Google tools strengthens the skills of Google Partners agencies as we explained above. Which can help you increase the visibility of your business online. Without them, you may struggle to reach your target audience and drive traffic to your website.
  • Lost Growth Opportunities: Google Ads beta testing and new features allow these Google partners to experiment with new strategies to drive the growth of your online business. Without them, you could miss important growth opportunities.
  • Risk of financial losses: Poor management of advertising campaigns can lead to excessive and ineffective advertising spending, which can harm the profitability of your online business.
  • Lack of support and training: Google Partners agencies often have access to specialized support and training from Google, allowing them to deepen their expertise and get quick answers to their questions. Without them, you might struggle to resolve technical issues with your ad campaigns.

The expertise and experience of these agencies allows them to quickly identify and resolve these potential issues, which can save you wasted time and money.

Considering their ability to quickly resolve potential issues, it is therefore important to know how to recruit a Google Partners agency.

How to recruit a Google Partner agency

The choice of a Google Partner agency must be based on certain specific criteria, including those below.

  • The definition of your Needs. You might define that you need an agency to manage your Google Ads advertising campaigns, optimize your ads for a better return on investment (ROI), and increase the visibility of your business online.
  • Search for Google Partners agencies. Use our purpose-built platform to search for Google Partners and find certified partner agencies near you or specializing in your industry.
  • Evaluating their Services: Visit each agency’s website to learn more about their services, such as advertising campaign management, ad optimization, performance monitoring, etc.
  • Request for references and case studies. Ask each agency for references from previous clients and case studies of successful campaigns they have managed.
  • Meeting in person or virtually. Set up meetings to discuss your needs, expectations and how the agency can help you achieve your goals. For example, you might discuss your sales goals and how the agency can support them.
  • Establishing a Clear contract. Once you have chosen an agency, be sure to establish a clear contract that defines the services provided, prices, deadlines and the responsibilities of each party. For example, you could specify that the agency is responsible for the day-to-day management of your advertising campaigns.
  • Collaboration and communication. Work closely with the agency to implement and manage your advertising campaigns, while maintaining regular communication to monitor progress and make adjustments as necessary.

Ensure that your agency communicates with you regularly and keeps you informed about the performance of your campaigns. Transparency is essential for an effective working relationship. For example, you could have regular meetings to review campaign performance and discuss next steps.

Latest Key Tips for Working with a Google Partner Agency

  • Compliance with Best Practices : Ensure that the agency complies with Google Ads guidelines and best practices to avoid any risk of account suspension or penalty.
  • Objectives and Results : Make sure the agency understands your business objectives and is working to achieve them. Establish key performance indicators (KPIs) to measure results.
  • Budget Management : Closely monitor the management of your advertising budget. Make sure the agency is using your budget efficiently to achieve the best possible results.
  • Knowledge Transfer : Your agency must share  its knowledge and strategies with you. You should learn from their expertise to better understand how online advertising works.
  • Problem Solving : Pay attention to how the agency handles problems and challenges that may arise. They must be proactive in finding solutions.
  • Data Control and Ownership : You need to make sure you have full control over your data and advertising accounts. The agency must respect your confidentiality and intellectual property.

 

In conclusion : working with a Google Partner agency can be a wise choice to improve the performance of your online business. Their certified expertise, access to advanced tools and resources, and commitment to continuous optimization can help you achieve your growth goals more effectively. However, it is essential to choose an agency that understands your needs, communicates effectively and respects Google Ads best practices.

By following the tips mentioned and remaining vigilant, you can get the most out of your partnership with a Google Partner agency and increase the success of your online advertising campaigns.

Do not hesitate to contact us for further information.

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