Google Universal Analytics (UA) is preparing to leave us

Between July 23 and October 1, 2023, the standard Universal Analytics properties and Universal Analytics 360 properties will no longer be of much use to you.
Reading time : 4 minutes
actusea-Google Analytics

We had been expecting it for more than 2 and a half years when Google announced the arrival of Google Analytics 4 (GA).

Reasons for leaving

The flexibility is there for something.

What does Russel Ketchum, Director, Product Management, Google Analytics tell us about this?

“In today’s measurement landscape, companies face new challenges in understanding their customers’ complex, cross-platform journeys, while prioritizing user privacy.”

Are we to understand that Universal Analytics’ measurement methodology focusing on independent sessions and observable data through cookies has become obsolete?

It seems to be Yes!!!

Is this the only reason?

User privacy is a priority for businesses. Universal Analytics only offers a few privacy controls.

GA4 is designed with privacy according to Google.

Privacy is fundamental. Users care a lot about it.

We understand better the motivations of Google.

Users are certainly waiting for GA 4 to help them forget about this tool that the oldest among them have been using for over 16 years.

What does Google Analytics 4 (GA 4) provide ?

GA 4 focuses on the commercial objectives of these users.

GA 4 helps them increase sales, generate leads, connect online or offline customer engagement or boost app installs.

How ?

By :

  • the implementation of an event-based measurement model thus allowing to obtain a more exhaustive view of the life cycle of the customer ;
  • data-driven attribution that helps improve return on investment (ROI) ;
  • implementing new country-level privacy controls to help better manage and minimize user-level data collection ;
  • machine learning that makes it possible to better leverage data ;
  • Analytics insights that facilitate the optimization of Google Ads campaigns

In the meantime, you have plenty of time to test GA 4 and train yourself before it’s gone.

NEWSLETTER

Subscribe to regularly receive ideas, advice and articles on Google Ads

Unsubscribe anytime

Other posts you might be interested in

The Compelling reasons to recruit a Google Partner Agency

Discover the top reasons why hiring a Google Partner Agency is crucial for your online success. et find out how…
Read More
The Compelling reasons to recruit a Google Partner Agency

Les impérieuses raisons de recruter une agence Google Partner

Découvrez les principales raisons pour lesquelles il est crucial de recruter une agence partenaire Google pour votre succès en ligne…
Read More
Les impérieuses raisons de recruter une agence Google Partner

Why should you use Google Ads Scripts

Google Ads Scripts do better than automated rules. They save you time in pursuit of your goal.
Read More
Why should you use Google Ads Scripts

Pourquoi devriez-vous utiliser les Scripts Google Ads

Les Scripts Google Ads font mieux que les règles automatisés.Ils vous font gagner du temps dans la poursuite de votre…
Read More
Pourquoi devriez-vous utiliser les Scripts Google Ads

Lo que necesita saber sobre Google Partners

Los Google partners que aparecen en Actusea están capacitados para permitirle desarrollar su negocio en línea
Read More
Lo que necesita saber sobre Google Partners

What you need to know about Google Partners

Google partners listed in Actusea are qualified to allow you to grow your online business
Read More
What you need to know about Google Partners

Que faut-il savoir des Google Partners

Les partenaires Google vous permettent d’augmenter vos ventes en ligne, de trouver des prospects qualifiés ou d’améliorer la notoriété de…
Read More
Que faut-il savoir des Google Partners

How to link a Google Ads account to a Google Analytics property 4

Menu Directory Annuaire Directorio Blog About A propos A proposito Contact Us Contact Contactar Add or claim a link Ajouter…
Read More
How to link a Google Ads account to a Google Analytics property 4

What you need to know about Performance Max Google Ads campaigns

Menu Directory Annuaire Directorio Blog About A propos A proposito Contact Us Contact Contactar Add or claim a link Ajouter…
Read More
What you need to know about Performance Max Google Ads campaigns

How to understand keywords on Google Ads

Menu Directory Annuaire Directorio Blog About A propos A proposito Contact Us Contact Contactar Add or claim a link Ajouter…
Read More
How to understand keywords on Google Ads

5 Comments on Google Universal Analytics (UA) is preparing to leave us

    gate io vip 1 olma
    21 May 2023

    I am a website designer. Recently, I am designing a website template about gate.io. The boss's requirements are very strange, which makes me very difficult. I have consulted many websites, and later I discovered your blog, which is the style I hope to need. thank you very much. Would you allow me to use your blog style as a reference? thank you!

    0
    0
    gateio
    26 May 2023

    I may need your help. I've been doing research on gate io recently, and I've tried a lot of different things. Later, I read your article, and I think your way of writing has given me some innovative ideas, thank you very much.

    0
    0
    binance sign up
    26 May 2023

    Thank you for your shening. I am worried that I lack creative ideas. It is your enticle that makes me full of hope. Thank you. But, I have a question, can you help me? https://accounts.binance.com/en/register-person?ref=P9L9FQKY

    0
    0

    Leave A Comment

    2024 © Actusea/All rights reserved