In an effort to help advertisers achieve their advertising goals, Google has made Performance Max campaigns available to them. Innovative campaigns using machine learning to enable them to leverage all of Google’s advertising channels. They also make it possible to obtain better results than those obtained through search campaigns in terms of specific conversions such as online sales, prospects, etc.
Is this a good idea? isn’t its operation complex? Are there any benefits?
We will answer all these questions through this article.
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