To be successful with your advertising campaigns on Google Ads, you need to understand how keywords work. I explain everything to you through this article.
Reading time : 5 minutes
To succeed with Google’s advertising network, it is imperative to understand how keywords work as well as the search terms used by your potential customers.
The user searches for information, a product, a service on Google according to a certain mentality and under well-defined conditions. He can be a beginner, an experienced or an expert. His research can be done at home and/or in the office and/or on the way on a computer, a tablet or a smartphone.
The user expects to see in the results of his searches, a relevant answer. It does not exclude seeing text and images associated with their context. Example: A user who clicks on an ad from their mobile phone expects to land on a landing page optimized for mobile phones.
The keywords we use are associated with an objective or objectives to be achieved. Finding the balance between goals and context, needs, user behavior as well as available content can help us achieve our goal. This is what information architect Peter Morville recommends.
But everything has a beginning. The beginning in understanding the keywords used on Google Ads goes through the definition of Keywords.
Google defines keywords as “words or phrases of your choice that describe your product or service and help determine when and where your ad is likely to appear”.
Your keywords allow the Google Ads system to present your ad to users of the Google Network conducting searches or visiting partner sites with relevant content. For this, there must necessarily be a similarity between your keywords and the search terms.
The status of your keywords is also to be taken into account within the Google Ads system.
On Google Ads, status indicates whether or not your keywords are likely to trigger your ads. Different states can apply to each of your keywords.
Whether your ad will otherwise appear on the Google Search Network may depend on your choice of keyword match type.
Certified Google Ads Expert
2023 © Actusea/All rights reserved