How to link a Google Ads account to a Google Analytics property 4

. How to link a Google Ads account to a Google Analytics property 4 Google Analytics 4 is very useful for your ad campaigns. Using it, you can find out how these campaigns are generating visitors for your website, app installs etc…and through its configured events, Google Analytics 4 allows you to import audiences and […]

Google Universal Analytics (UA) is preparing to leave us

actusea-Google Analytics

. Google Universal Analytics (UA) is preparing to leave us Between July 23 and October 1, 2023, the standard Universal Analytics properties and Universal Analytics 360 properties will no longer be of much use to you. We had been expecting it for more than 2 and a half years when Google announced the arrival of […]